Agreed. Besides making the parts sale, the big makers have a vested interest in having the customer re-visit their dealer's Parts Dept every 6 months. There they'll see the latest models and think... "Gosh, the new models are great and have new features I could use. And my mower has been running a bit rough." So the dealer makes a sale they didn't have to pay for a radio ad to get.
I worked in a big corporate Marketing Dept for 5 years ($2 billion in sales in 1 year) and you would not believe the level of sophistication now used to get you to buy a newer product. Even going as far as hidden pictures in the print ads.
This is why I don't subscribe to hobby or industry magazines, or watch videos on YouTube.
I worked in a big corporate Marketing Dept for 5 years ($2 billion in sales in 1 year) and you would not believe the level of sophistication now used to get you to buy a newer product. Even going as far as hidden pictures in the print ads.
This is why I don't subscribe to hobby or industry magazines, or watch videos on YouTube.