Blame our self´s. Would you pay $2,000 more for a mower than one at Lowes or Home Depot that "looks" the same? Same engine, same size deck, same size tires? 95% of the people do not care that the Sears one (not saying they do now)has a 8 gauge frame and the others or 14 gauge(heck the higher number is better anyway right) and the Sears has 14 roller US made bearings, and the others are 12 roller made in China bearings. They are round and look the same, and they turn the same. Who needs a 3 point hitch, I just want to cut the grass, so who needs ground engaging transmission. A transmission is a transmission; they're all the same.......
I could go on and on. To try to stay in business, they have to have a price that is competitive. The cheap ones do what 95% of the people need them to do, or they would not sell. Sears this year sold a $6,000.00 Simplicity and no one purchased them. They lasted 1/2 a season. Because they did not sell. If they were selling, they would still have them for sale. People now will not pay for Quality; they just grip because it is not there.