I price match to a couple of big on line retailers because if a customer googles the part numbers on the invoice those companies will come up.
Down the bottom of the invoice is the disclaimer " unless stated all parts are OEM after market parts and warranted for 12 months -- Bert's does not use cheap Jackmax parts "
The original reply was just general pricing and noting that a cheap parts supplier may be very temporary.
The mark up was on true wholesale parts not discounted retail prices that a dealer may give to another company as a trade discount.
Ahhh that sounds better. Personally lately I have been avoid aftermarket parts myself especially with the current distributors I do make a decent profit margin. Some of the OEM are even cheaper to buy than the aftermarket for me now. No reason to use el cheapo parts especially when my business reputation is on the line.
I really got burned last year on v-belts where my normally good supplier which to an India company that was sending out belts that 1-2 inches short. I lost nearly 1000 usd as they refused to replace them; unless, it at the time of delivery. I also tried several aftermarket carburetor for handhelds and every one of them failed to perform as the OEM carburetors.
One good thing came out that problem and that is now I a v-belt measurer tool that measures up to 170".
In my area the dealer to dealer discount is usually 10% off list,
It would nice they did that around here but they don't they are taking JD's attitude.
Parts distributor to dealer discount can vary from 10-50% off of list with some wholegoods being as low as 5% discount. And then the customer complains that you can't negotiate the price of some low profit items. Manufacturers are also guilty of selling directly to the customer on places like Amazon for less than the dealer can purchase it, or in some cases box stores sell several hundred below dealer cost.
And yes I have ran into this too which not problem as I am independent shop so I am free to purchase where ever I get the best price. I only had a hand to complain about the price that I resale items for. For those customers they can just he items themselves and install them themselves. That way they deal any problems that they run into with the parts. It does make a good feeling with they spend for unnecessary parts that they can't return. A few have tried to me to buy their unused parts but most times I can buy for less than what they paid on eBay or Amazon for the exact same parts. Just got to careful when buying from a non distributor as some of the online claims OEM parts but send aftermarket parts.
For those that buys equipment from the big box stores they can either deal that store for warranty work or just pay as if they had no warranty.