That truck is dumb it's bloated, ugly, has a bunch of unnecessary crap. That ladder thing is extra dumb it looks dumb and if you have something up there you can't open the tailgate that guy looked average height he could barely reach the tie downs. The bed lights are ridiculous make it light up with normal white light make it functional.
Here is what this is. It's a luxury truck it's the kind of truck you own but never use like a truck
What's dumb bloated and ugly is all a matter of opinion. As far as unnecessary crap goes, you can set the truck up or buy what you want on it for your particular use and that would also include the color of the lights and number of tie downs.
I think but not sure but the lift on the back also functions as a step to enter the bed of the truck and I can tell you that's a nice function as well as the power tailgate.There are a lot of people who prefer a luxury package over just a work truck.
If you look and compare the package they show it's probably a nicer package or more luxurious package than most cars you'll find. If you want an Atlas in just the work truck version I assume you can buy it as well as you can in any of the other models available and a lot cheaper than the Luxury model.
The F-150 alone comes in 6 different models and price ranges from the plain work truck to the New Limited Edition. All comes down to use and how much money you want to spend.
I'll let you know how the atlas is in two years, that's when I'll Trade again. :wink: