Wow I have never actually liked champion plugs for any automobiles other than possibly a Jeep or a Dodge because that's what came in them Factory and they seem to do okay but I would still rather see another brand in those also...they have proved to be simply the Best and the cheapest over the past couple of decades of doing lawn mowers professionally and commercially.I rebuilt an old cast iron single cylinder Briggs years ago and bought a brand new Champion Spark Plug to put in it. I tried to start the engine and it wouldn't fire, yet each time I tested the spark from the coil it was good and strong, jumping half an inch as I pulled it away from ground.
After taking the plug out 3 or 4 times, checking the gap and spark from the plug, I became quite befuddled. Finally the last time I was looking at the bottom of the plug, I discovered that the porcelain was loose in the steel head of the plug and was moving up and down. Each time I had spun the engine to start it, the contacts were separating so as to change the gap, (too far apart) under the compression stroke causing the plug not to fire. I have not trusted Champions for a long time now. I bought 8 new ones for my Old 89 Chevy Silverado years ago, and had a cylinder that wasn't firing as one of the 7 plugs was junk. I had put new wires, cap, rotor, and other hardware on the truck. Lots of stores sell a cheap sparkplug, that would be a cull to a regular auto parts store. Farm & Fleet is where I got the plugs for 99¢ a piece. Other cheap ignition parts I bought there failed early too !
"Wells Ignition Products" is what they sold, and I will never buy them again either. I don't try to save money by using cheap plugs or ignition parts anymore.
U get sometimes what U pay for, and the trouble out on the road or doing work with a machine, costs a person a lot of time, grief, and even money, to diagnose problums, caused by failure.
They were available under $2 up until a short time ago until prices started to go up.
I'm not against all the lights either if I get them for the same price but for lawn mowers you simply don't need anything any better than a champion even if something else might be better.
I will say I still prefer them to NGK even though an NGK may start a tad bit easier and maybe run a little bit better but I doubt the average human ear could actually tell these things...
what I will say about NGK is when one of them decides to go, and there's no warning or rhyme and reason, it just goes. I have had a handful of the ngks since doing thousands of mowers commercially that either wouldn't fire when they were fine just days before, or more commonly would start and run for just a few seconds typically about 15 to 45 seconds and then just die or often die with a loud pop.
I've even had two or three Hondas that would pop so hard where they would blow the air filter cover off when they would backfire and then would not start again and it was 100% the plug.
I've never seen a champion do this.
Now as far as your first situation with a damaged plug, more than likely that plug was dropped sometime in its life.
We must remember that once a plug is dropped it is no longer perfect even if it was at one time. Once they plug is dropped it's life can be shortened or it can instantly be no good anymore..
A plug can be dropped after it's already in its box or it can happen in the factory before it even goes into the box or at the parts store when someone is looking at it at the parts counter to determine if it matches the one they're looking for.
But overall, as I said, people are wasting a lot of time when the first thing they go to on a no start or running condition is the spark plug!
Spark plug quality control is actually one of the few things that's really up over the past two to three decades probably due to automation and there's not a whole lot of delicate parts or super high quality materials that are touchy or that can fail.
Then you had the fact that plugs simply don't get found out like they used to because everything just designed and forced by the EPA to use as little gas as possible so it's not like they're typically going to get too much fuel.
It's hard just to keep them getting enough.