There are many secret haggling methods. They are a process. My Dad would spend a day buying a truck. Or a washing machine. Or about anything. Others his age did so as well. Both the dealer and the buyer would insult each other for several hours and then make the deal and shake hands. I have a good friend that makes a very low offer. It is refused and he goes home. His wife goes back to the place and buys it for the price that was offered to her husband. Next time they do it again. The point is this. The dealer can compete. But only take so much. He has to stay in business. Any dealer that close in price to the big stores is trying to compete.