Honda's future in the 21 in. Battery Lawn Mowers

DWSarow

Member
Joined
Sep 27, 2020
Threads
7
Messages
33
With all the big names doing battery lawn machines and Honda getting out of the gas powered,they have them in the market in England and Australia, why not in the good old U.S.A?
 

FriedChicken

Forum Newbie
Joined
Feb 8, 2024
Threads
2
Messages
9
With all the big names doing battery lawn machines and Honda getting out of the gas powered,they have them in the market in England and Australia, why not in the good old U.S.A?
I would suspect the following reasons:
1. Already small profit margins - Honda apparently doesn't make much on a gasoline powered mower where they have manufacturing facilities on American soil.
2. Cost cutting from other manufacturers - if profit margins are already slim on a HIGH quality product then you can be certain that the competition will win over most consumers because of price. Honda mowers today are already very pricey so if there is an apple to apples product (aka electric to electric) the consumer is LIKELY going to buy something they've seen on the market for a while at a lower price point.
3. Market share - There is no Honda electric mowers in North America now so for them to come to the game this late means they'll have an uphill battle to win over market share in an already saturated market.
4. Shareable platform and complimentary products - Most electric mower companies have complimentary products that work with their battery system. Milwaukee can use the batteries for their power tools, EGO can share between their mower and snowblower. I cannot see Honda changing their entire lineup for the sake of battery support. They may offer SOMETHING but I do not anticipate it being extensive nor cheap like brands from Yardworkds or Ryobi for example that for the most part, do an okay job for what they were designed for.
5. Customer preferences - the USA and north america as a whole, is likely slow to adopt battery powered anything. Cars have been relatively slow to adopt and the mindset that gasoline is better is still very strong.
6. Beliefs that long term, gasoline is more viable. I am a firm believer that batteries and their limited lifespan IS legitimately a problem we have yet to truly overcome so I'm sticking with gasoline as its been the mainstay and likely will be for a long time.
 

HurstGN

Active Member
Joined
May 14, 2019
Threads
2
Messages
72
.....
5. Customer preferences - the USA and North America as a whole, is likely slow to adopt battery powered anything. Cars have been relatively slow to adopt and the mindset that gasoline is better is still very strong.
.....
Lawnmowers and cars are apples and oranges. If an electric car would be able to travel long distances in a day, were economical and had the infrastructure to support them, then folks may more readily consider them. Now a lawnmower, not as bad, but there are considerations still. Electric mowers are still very costly and most people aren't that keen on ditching a perfectly good mower to buy another that costs far more. And in this economy, that's a huge ask while people are struggling just to keep their head above water.
As far as gasoline is better, well, look at that car travelling from New York to Chicago. A 12:30 trip of about 800 miles is doable in a day. While you can adopt a different mindset, the reality is that an electric car makes this trip a PITA or even impossible with at least 2 stops to recharge (@ 1-10 hours based on charger type and battery condition) making this trip at best 14:30 and an overnight stay at worst. Unless somehow in the electric world the laws of physics no longer apply. Not to mention an even longer trip. I know folks that own property in NY and FL and drive to vacation in FL. The longer the trip the worse the experience. Don't forget, that the electric infrastructure simply will not support all electric vehicles. The current infrastructure is in need of upgrades and that is for everyday life currently. It can't handle plugging in every device to go electric. A mindset of gasoline is better prevents the total collapse of the electric grid and the standard of life we currently enjoy while the brighter minds overcome the range/capacity limitations and develop the infrastructure to handle those changes.
 

bertsmobile1

Lawn Royalty
Joined
Nov 29, 2014
Threads
65
Messages
24,995
Honda is pulling out in Australia as well
Dealers closing down every where .
The problem is the idiots in California deciding that mowers have to meet the same emission standards as automobiles .
No mower without fuel injection can meet these sorts of standards
When a market becomes uneconomic Honda exits it
Their good name as a premium brand is worth more to them than the small profits they make on lawncare items .
 

Tiger Small Engine

Lawn Addict
Joined
Dec 7, 2022
Threads
2
Messages
1,087
Honda is pulling out in Australia as well
Dealers closing down every where .
The problem is the idiots in California deciding that mowers have to meet the same emission standards as automobiles .
No mower without fuel injection can meet these sorts of standards
When a market becomes uneconomic Honda exits it
Their good name as a premium brand is worth more to them than the small profits they make on lawncare items .
The fact is that Honda built such a great push and self-propelled mower, the mower lasts for many years, is very reliable, and the gross profit was not that great. The push for batteries was the nail in the coffin to quit making these Honda mowers.

The best overall ATV is and always has been a Honda. The handling, power, reliability, looks, function, and resell is second to none.
 

activelife92

Member
Joined
Jun 23, 2015
Threads
3
Messages
24
It's a shame to see the "cheapification" of homeowner outdoor power equipment. The battery stuff looks shiny in big box stores, but that's about it. It would be really neat to see a manufacturer really try to build a quality product. I would trust Honda over many if they went down this route. I spoke with an engineer when I was trying to figure out my HRX camshaft issue (before official recall) and I believe he may have mentioned that they have no intention of going battery.

The idea of buying a new $200+ battery every few years has NEVER sat right with me either.
 
Top