Belt threads are about as much fun as oil threads and very similar as every one who has no understanding of what goes into their production & design considers them self an expert
OEM branded belts are always the best
There are litterally thousands of different rubber compounds used for making belts
Then there is the size of the reinforcing cords,
The position of the reinforcing cords .
The actual fibre size & lay of the cords
Plus of course the chemistry of the cords
And then the outer cover, single wrap, double wrap, polly wrap, cotton wrap kevlar wrap or no wrap
While paying a lot does not mean the belt will be good, paying very little will always mean the belt is junk .