I'm brand loyal on 2-cycle equipment. It's Echo or nothing. For 4-cycle equipment, it's a case-by-case situation. I won't buy single cylinder Briggs or Kohlers any more. I'm not wild about MTD products, but I own a Cub Cadet Pro Z. It's commercial, so it has better parts than the residential MTD stuff. I'm in the market for a tractor. I'm leaning toward Kubota, but only because the best and closest dealer is Kubota. I'd be ok with several other brands of tractors, but the closest dealers for some of them are hours away.