Every maker can get components that pass QC yet fail in service
What is important is what they do when those things happen .
And all but the family owned companies have a board whos only criteria is tomorrows share price is higher than yesterdays .
So for those companies profit or rather profit to equity ratio is GOD .
Family owned business are mostly treated as an inheriantance so the management will jump through hoops to keep customers happy to ensure the long term future of the company
Down side of the latter is they will always have a higher price in order to run at a profitable turn over.
Big companies just want to sell more than their competitors so their aim is to push prices down in order to have a bigger market share .
Where loyality makes a massive difference is the place where you buy the mower from .
Finding a dealer who stands behind their product , gives good service & honest advice is very difficult and when you find one they are worthwhile supporting on a continuing basis .
Now day money has become a religion so down here most family owned mower shops have been gobbled up by big franchise agents run by accountants along the lines of a McDonalds / KFC shop .
As for which brands are best , that will depend upon your grass, your land & your lifestyle.
Having said that the only residential brands I suggest customers look at are JD, Toro & Country Clipper .
When you go to commercials then the field is a lot larger as Ferris , Hustler , Walker & Cox get added to the mix but now Hustler has been taken over I am reluctant to suggest them particularly as the Australian distribution agent is Briggs & Stratton Australia and their warehousing & distribution is pathetic & makes President Putin look humane & efficient