Here we go with another Ford vs Chev useless pig headed arguement .
Spark plugs 101
Any genuine brand name spark plug is tested a dozen times during manufacture and another 1/2 dozen at the end of the line before the brand name & grade is painted on the plug
There is no such thing as a best plug or a bad brand of plug .
There is the RIGHT plug for your engine, your elevation & your fuel
Bad out of the box plugs are not bad , the fuel being used is what is bad
Unleaded is conductive at cylinder pressures and E-anything is even worse
Now depending upon a lot of variables, if the engine does not fire on the first full stroke, the fresh fuel condenses on the insulator nose so the second spark runs down the insulator rather than jump the gap
As or brand differences
NGK's have a narrow band of optimal conditions while Champions have a wider band of optimal conditions.
I personally find Champions seem to work better than NGK's in 2 strokes & visa versa for 4 strokes
But I am at the same latitude as LA and almost the same weather
A fellow tech in Melbourne, finds the opposite