I purchased the Turf-Master for $1698 from my dealer, the MSRP is 1999. I called the Exmark dealer about there 30 and they said they would come down to $1600 on theirs. The Time-Master is $1049 at HD. Talk to the Toro Dealer if he wants to sell a Turf- master he will come off that $1999 price tag. Right now they will deal because Toro is most likely pushing the sales of the mowers for advertisement, a year from now that may not be the case. Now I agree it's a big investment but 1049 isn't exactly cheap either and personally It makes more sense to front $1698 once and Have a mower that I can use for years. I mean really a $1049 is a lot of money to put out there for a back up mower and that's what the Time-master will be if you Buy the Turf-Master down the road.