In the off position the slide that the cable is sitting in should be as close th the governor arm as possible so the green spring is slack.
In the WFO position the cable should pull that slide as close to the cable anchor to stretch the green spring as possible.
Final adjustment is done by moving the cable under the clamp and turning the screw with the coil spring around it .
Which way does the throttle lever on the mower move the cable from min to max ?
I have not set one of these before but the basic principle is he same for all of them.
As Star mentioned, some engines pull for off and others push for off .
If yours ends up being backwards to the markings on the body then you have an automatic thieft deterrent ,
What is confusing you is right now the engine is at rest so the governor is holding the throttle WFO for starting.
The instant the engine starts to turn the governor will move against the green spring to try to CLOSE the throttle.
People usually get it wrong and think the governor makes the engine go faster but it is always trying to close the butterfly and make the engine go slower.
This is balanced by the green spring pulling against the governor trying to pull the throttle open.
Put a Z bend in the end of the cable and slip it through either the hole it is in or the arrowed one they look like they are both on the same slide
move the control lever to pull the cable in then pull the slide as close to the clamp as possible which will stretch the green spring a little .
Slide the cable outer under the clap to take up the slack then tighten the clamping screw.
Check that the cable will allow the slide to move full length between full on & off.
The final adjustments will need to be made engine running.
The position of the cable under the clamp will set either the WFO or off position and the screw with the spring on it will set the other extreme .