Since you asked, I even out my "farmers tan" by wearing a wide brim hat, long sleeve shirt, gloves and long pants. If I'm going to be out in the sun for more than ten minutes I cover up and avoid UV exposure as much as possible.
SMART MOVE!
Skin cancer is no joke, look around down here and you'll see lots of older guys missing large parts of thier ears. You see, the doctors cut them off to save thier lives. The face will have pieces of skin from other parts of the body grafted around and on the nose, looks like a freak show. I make every effort to keep the sun off of me.
I always wear white shirts and a large wide brimed hat with sunglasses. Take care of what you have, lest you lose it to the big "C" or some doctor with a knife.
It will keep you cooler, simply because that radiant energy is not on your body, it's converted to convective energy on your shirt and the sweat evaprotes there and cools your body more efficiently.
The big landscape contractors here will use Mexicans as laborers. These people know how to last the day and then the week in triple digit temps. They will laugh at anyone with exposed skin. Most will wear hooded sweatshirts, with the hood around thier heads pulled tight.