I have a Tecumseh vertical on a Craftsman mower I have had since the early 80's.
I had to replace the carb a few years ago, which has a primer bulb on it, so I bypassed the original bulb located on the upper sheetmetal engine shroud.
I've used 20-20W or 30 weight oil since new, and never have had a problem. Now, 33 years later, it does burn oil, so I;ll have to re-ring the engine. No big deal.
Enthanol gas doesn't seem to faze it, but I do mix about 8 oz. of MMO in five gallons of gas.
I'm still using the original spark plug, having regapped it many times.
I think longevity of this, and any engine depends on regular oil changes, not lugging the engine in tall grass, and a proper pickling of the engine in the off-season. Best thing I've found to do that is to run the engine until it's up to temp, then remove the air filter and choke the egnine down with a spray of WD-40. Just spray it in, and fog the neighborhood for a few minutes, then give it a good "goosh" of WD and choke it down. Dump out the gas, and it's good to store, and will start up on the second pull in the spring.