All depends. Big shop in town and the JD dealer are $98/hr. I am $40/hr. They have massive overhead costs. Rent, employees, debt payments, advertising, benefits the list goes on. I on the other hand have almost no overhead. Other than liability insurance, business cards and a website i don't have any overhead. I could probably open a bigger shop and make more money but i don't need to. Bigger is not always better.