Rolls Royce was purchased by BMW in 2003. Ford made millions of vehicles for the Working Man. Not the same market as RR. HD is a quality motorcycle.
Rolls Royce motors had been bankrupted 4 times before BMW bought it from Nettlefords
And it was not a buy out as per say
Rolls Royce had done a developement deal with BMW to design & produce the next series of cars .
originally the new car was sold as a RR the Silver Serif and after 6 years was also to be sold by BMW as the 800 series with a different bonnet grill & interiour , a masterpiece of badge engineering when you see the two vehicles side by side they look nothing like each other .
RR was going to pay their 1/2 of the developement cost by flogging off Bently as a large capicity high performance car and had spent a fortune promoting the Azure .
At the last minute VW pulled out of the deal & bought Lambougini insted .
RR attempted to do a share offer to get the funds to pay BMW but they could not so they defaulted and BMW became the owners of RR trade mark in EU & USA plus the sole rights to market the cars .
VW then bought Bently expecting to get access to BMW's new engine & transmission technology but ended up buying a pup.
So they discontinued the Serif and rebadged the Audi 5 as the new RR for the UK & Asia .
However along with what VW bought was the liability for all of the old RR's out there ( around 92% of all that were ever made ) .
Plus they hd to pay BMW royalties for putting the name RR on any of the parts that they were obliged to continue to supply.
Thus for 12 years till VW & BMW sored out their positions Rr parts were very difficult to get .
RR parts are now named "Crew Parts " but where necessary do have the RR logo
BMW put out the new Phantom a wonder ful piece of engineering ( yes I have driven one ) that unfortunately looked like a stam engine from a Flash Gordon comic ( the German impression of what an American would consider a British car to look like ) which failed massivly in the market place .
As for HD, they were junk from day one but they were cheap junk that every one could afford to buy if they could afford the price of replacing all of the bits that broke or fell off.
However the public would not pay the 30% extra to get an Indian which was a quality motorcycle that actually worked as it should and lasted a very long time , apparently near 1/2 of thrie production is still know to exist ( not necessarily running , but can be accounted for ) .
Eventually their sales became soo bad that they were sold off a few times till eventually AMF bought them .
Unfortunately AMF produced extremely good motorcycle that were properly made for the first time in history but had zero appeal to the public and again HD was floundering till the grandson of Davidson bought a controlling interest in the company and did a redesign to bikes that would appeal to a small section of the community then spent a fortune on inventing the HD culture.
You know caps, badges, belts, T-shirts , sloppy joes, jackets, shot guns, knives about the only thing he did not market as HD was a line of beers .
And if you want proof of just how bad HD were in the 50's, 60's, 70's & early 80's just look at their sales as compared to imported British motorcycles which carried massive amounts of import tax ( at HD's request )
Had the UK motorcycle market no collapsed then HD would have vanished along with al of the other US motorcycle makers but the fact that the UK could no longer supply motorcycles provided a window for the rebirth of HD marked directly to the sectopr of the community that hated Japan so could not condone riding an oriential motorcycle .
Yamaha sent the SR 500 ( designed in Australia ) to the USA to prove to the Californian government that you could make an aircooled motorcycle that complied with their proposed noise laws which HD had been lobbying Congress for over decade to prevent them being introduced .
So the stuff they make now is acceptable if you ignore them being overweight & mostly underpowered for their capacity thus achieving worse fuel consumption than a lot of 4 cylinder cars .
The reason why the CHopper & latter Bobber crazes happened was because there were thousands of HD's all ver the place that could be bought for peanuts .