In this particular case, cost is not a deciding factor. This customer cuts 50 acres a week, every week, with two machines. Their place is a 97-acre campground that is rated in the top 10 in the entire U.S. To keep that rating, they have to keep the place looking manicured all year.
OEM Belts lasted 1/2 season. The Kevlar deck belts lasted 1 1/2 seasons. After using the Kevlar belts with great success on hundreds of mowers, I asked the customer to try one of these out, not expecting anything different under such harsh conditions. After it went so much longer (almost two years), that's all he will use on anything now. On top of that, what was costing him $400 a year in belts is now less than $70. This particular Kevlar belt is sourced from Indonesia, while all their cogged belts are US-made.
Engaging the clutch-driven belt at WOT doesn't do the belt any favors either, IMO.
So, operation also comes into play.
I'm all for OEM, but when there is a longer-lasting option, it's a no-brainer.
It just happens that these certain belts are very inexpensive compared to the OEMs.
When I order belts, I do not use AI.
I use 50 years of hands-on repair knowledge and a credit card.