1/3 to 3/4 the price of nearly everything is advertising and marketing ( or greedy mark ups )
All those TV adds + race sponsorships in every motor sport has to be paid for by YOU the end user.
Only one company blends SAE 30 mower oil down here
The brands that have no advertising are 1/3 cheaper than the ones that do advertise .
Rule of thumb is if you see an add for the same product twice in any show the product is way over priced .
A single brand add can be spread across an entire product range but a single product add comes out of that product .
Thus down here we get endless adds for overpriced SUV's but almost none for small economy vehicles .
A 15 sec add in prime time is $ 30,000 so you need to sell a lot of oil to cover those costs .