It's a good point because I understand that you think it doesn't work for a local business, but can you believe it does? My uncle has a technology business and he hired an SEO expert to help him gain greater exposure on Google and other search engines. Obviously he did it well, he placed backlinks and other issues and his site went from being almost dead to having 1k visits. per month to have more than 25k, in some peaks it manages to have 100k per month, it seems little but it is a lot, more because it is focused only on the local, not on the international, now if you ask yourself, and how does that benefit it? good in that your website appears in the first result, unlike before when it appeared in the last results and when people wanted to search for your website they either did not find it or they ended up finding another one and buying from another, this is why it is very important to have a good SEO job and being well positioned, plus his sales increased because his clients trust him much more. Are you going to tell me that a website in the first result does not convey more confidence than a site that is on page 3? or 4 of the results? In addition, new clients or users, by normal logic, usually only look at the first page of results, there are few people who review the rest of the results, for this and more it is always a good idea to hire an SEO expert to help you with a service. Complete with backlinks, keywords and other SEO things