We paid to have an audit done for the cost of flyers, time it takes to put them out and what was the return. Out of 1000 flyers sent or physically put out we saw about 1% return or gained about 10 customers. Not to discourage you because everyone has different results and we still do 500 flyers a year and get different results every year.
We get involved with local charities like a little league team and let them decorate a trailer then use our nicest company truck to pull them in a parade or team photo or whatever.
We also do a lot with local breast cancer organizations. Helping kids and women is a great way to establish your company in your area. The guys that work for me volunteer time for these charities also. It's a huge win win. We give pink wheel barrows to the breast cancer organizations all the time for silent auctions.