The throttle control & choke operate off the same unit, as you push the lever down past full throttle, the choke should engage, there should be a adjuster at the throttle control lever on the under side of that you will need a 10mm open end spanner to undo 2 nuts which should allow you to make an adjustment to allow to choke plate to close fully when the lever is fully pushed forward, or another adjustment may be possible by using a Phillips screwdriver & loosening the cable at carb end & pulling the cable back slightly to allow a bit more travel to allow the choke to engage - note that if you pull it back too far, the stop switch may not activate when engine is switched off.