When to start advertising

I dont know if your familiar with gopherhaul forum at all, but its a forum dealing with this industry also, there is a bunch of info there also to help you, there is even website templates for free there
 
When does everyone start advertising with flyers and door hangers when's too soon when's too late I'm in buffalo so we still got snow!

I live in Michigan, we usually start mowing in mid-April so I normally put up my new flyers in late March.
 
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