I have people want me to do woodworking projects for them such as built ins, cabinets, floating shelves, tables. After I tell them what the wood alone will cost let alone my labor @ $40/hr would be their jaw drops. I tell them I can't compete with IKEA and home depot if that is what you are looking for.
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Did this for my son. The butcher block top to the cabinets and shelves was $600 by itself. Over $1500 in just materials 8' high 12' wide. If I was to bid thisit would be like $3500