Something odd about the spark plug color with the choke full on. You should have seen black roiling smoke, missing and dark sooty plugs when you discovered the choke problem. The white suggests a lean condition. Maybe an inlet air leak? Anyway spark coils are very sensitive animals once they heat up past their tolerance. The little chips will often work cold, but only intermittent at hot and the spark you see naked eye is not performing in the high compression condition of running engine. It would be good If you had a spare coil to interchange .