utilizing a website

Looks good, use your resources, University of Missouri, talk to them about best way to advertise, ask them to put your business in college newspaper & talk to editor of paper.
 
add the dot com to your company name/logo your swag you wear while out cutting grass and all your fliers ect. basically make your web site a part of your company name.

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Local newspaper, and if there are any city or town events you can sponsor a table that advertises your website. Also make a facebook page
 
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