A mower might be too low tech to utilize the benefits of iridium plugs. Kinda like $500 running shoes would not improve my run times! This excerpt from NGK's website under 'powersport applications' is what convinced me to give them a try.
* Platinum and Iridium are hard materials with very high melting points in comparison to nickel alloy. This enabled engineers to produce small center electrode tip diameters for improved ignitability. Nickel alloy is a softer material and has a lower melting point than platinum and iridium, requiring larger center electrode tip diameters. Required voltage to fire a nickel alloy spark plug is higher and ignitability isn't as good.
* Carbon fouling is a concern in both two-stroke and four-stroke applications. Smaller center electrode tip diameters require lower sparking voltage than nickel alloy spark plug designs. Gap erosion is much slower with platinum and iridium reducing the chance of misfiring.
The whole page:
http://www.ngksparkplugs.com/docs/tech/Precious_Metal _PlugsPowerSport.pdf