That cable you see towards the rear of the engine is used to kill the engine along with the flywheel brake. If that cable gets out of adjustment, when you lift up the bail/handle to start it, it may not be pulling far enough to break contact of the kill switch. If that is the case, and something just to get you by, you can take the inner cable out of the bail, tie it in a knot and replace it in the bail. This will shorten it and in effect make it shorter pulling the linkage enough to break contact of the kill switch.