Welcome to LMF PackRat. (geez, there seems to be a lot of rats popping up lately...
Customer service is just that, customer service. You need technical service for the unit. Display units get their steering played with often, giving lube a chance to distribute. Yours being crated and new, new, has sat and not thinned out the lube yet. Lube gets thicker as it sits, so give it a chance to free up. Also check out all the grease points in the manual, and give them a fresh shot to help it along, especially at the column base where your problem will probably reside given my observations on how those models worked when test driving them.