You only price yourself out of the market if your product is inferiour & priced higher than superiour equivalent models .( Australian protectionist policy )
Joe Public needs to be educated that the "American Consumer Dream " was total bull from day one and if you want quality it has to be paid for.
Santa can not keep on making 20¢ mowers using the slave labour of the elves to assemble parts made out of stolen pixie dust .
I find it unbelievable that supposedly well educated soficticated American will happily pay $ 200 for a pair of shoes that they know cost the shoe company less than $ 5 /pr because some famous athlet endorses them yet steadfastly refuse to pay $ 10,000 for a quality mower that cost the mower company $ 7,000 to make.
And they will happily buy 5 pairs of these junk shoes a year yet expect a junk mower to last 20 years.