All Duraforce L.B.'s had the throttle cable on the left side of the handle (as viewed from the operating position). It should look like the throttle lever below. If you move the level to slow, then advance it there is a plastic detent that will click (almost sounds like the plastic just broke, but it hasn't), past the click is choke on.
Just use the choke (full forward) for starting,,,if you push the lever all the way forward it will slow down as the choke is on.
Regards
Jeff