Excel AKA Hustler, Big Dog

hlw49

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Just found out today that Stanley Black & Decker has bought Excel. Who builds Hustler and Big Dog mowers. Don't Know much about details as of yet. Stanley Black & Decker also owns MTD. Wonder what they will do these mower lines. Talk has it they will continue selling the Hustler consumer models at the box stores but leave Big Dog alone,
 

MParr

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Look for the Hustler Raptors, Dash and other entry level residential zero turns to be carbon copies of the Cub Cadet, Craftsman, and Troybilt zero turns. Parts lines will likely be consolidated. The estate and commercial models will probably not change much cosmetically.
 

hlw49

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Could happen maybe they will incorporate the Hustlers in the Cub Cadet line. Any way they have deep pockets and Time will tell.
 

bertsmobile1

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They will do what massive companies always do.
Optimise profit
That usually means dropping the least profitable models and badge engineering the rest
Then either close down one of the factories or build all models at all factories in order to reduce freight costs
Can't trash Cub Cadet any more than MTD has already done.
So unless they are doing an asset strip and just want the real estate nothing much will happen for a season or two because it takes a while for the Moron Management to get the reports from the Cunning Consultants .
The usual trick is to only offer the cheaper residentials with a single ( cheapest ) engine while allowing an engine choice for the more expensive models .
Or it could just be that MTD has come into capacity restrictions with the ZTR models and are looking for more production capacity by building their ZTR's at the Excel plant.
Right now there are a lot of factories that relied on high volume turn over of low margin products who are in a dire financial position so will be subject to hostile take overs or go bust .
In any case it does not bode well for B & S as it will be a lot more profitable to only offer Chinese house branded engines .
IT also shows that the competition laws designed to prevent monopolies & duopolies has once again failed to maintain the competative market that the entire demand capitalist economic theory is based upon , many equal sized companies competing for purchases from a well informed market driving innovation & improvements
 
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