Sorry. I had written the below post but never hit enter/save!
Fixed it! Slomo pointed me in the right direction if not the correct solution.
When I started looking into removing the shroud to access the coil kill wire (in the end, didn't actually remove the shroud) I noticed a bunch of grass stuck below the shroud.
Brought out the compressed air and blew what probably had been a mouse nest worth of crap out of there which apparently had been hindering the smooth operation of the auto choke!
Problem solved,
We now return you to your normally scheduled programming.