Well to begin with spark plugs are not mated to engines,

and manufacturers don't designed, engineer and build the particular piece of equipment to operate ideally with a specific brand of spark plug. If that were the case then you wouldn't be running champion plugs in lawn mower engines because Champion plugs were and are specified for automotive replacement application.
Engine manufacturers buy there Spark Plugs based on where the engines are made and or from what ever manufacturer they can get the best deal. Yes they use a particular heat range for a specific piece of equipment but that can be done with any plug that's why you can cross reference plugs.