Hello,
Most probably carburetor as Kens' said.
But before going too far or buying too much stuff, you should remove the spark plug and check it for spark.
While in you can check state and gap (0.7mm == 0.025in). If it spark, no need for a new one and no electric problem.
Then you can dump some drops of fuel in the cylinder, screw the park plug and pull the rope. If it start than die, you have to clean / rebuild the carb (assuming fuel is coming to it).