Have a close look at the pulleys after a few mows and see where the new polished areas are.
Chances are they are deeper into the V of the pulley.
Fitting a shorter belt is some thing I do on occasions to stretch the life of a set of pulleys a bit longer or to compensate for flogged out mounting holes allowing the deck to sit closer to the engine pulley than when new.
I do try to get the customers to replace the worn parts where the are available as a shorter belt is only a temporary work around.