Briggs has licensed Snapper brand to Daye North america. Looks like they also have rights to the Murray name. Daye entered the US market in 2018 from North Carolina and will market the Snapper name to box store and dealers. Daye had a new manufacturer 5M square foot factory in China.
Briggs & Stratton Licenses Snapper Brand to Daye North America
Briggs & Stratton has entered into a licensing agreement with Daye North America for the iconic Snapper brand.
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Who We Are Supplying the best outdoor power products DAYE offers top-tier North American outdoor power tools for consumers and homeowners. Across the globe, our company has made a name for itself as the next-level manufacturer of both gas and battery-powered equipment. We easily connect...
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