I don't think thousands see it differently, I think for thousands it as money issue and there going to go where things are the cheapest to buy and for a mower it's Home Depot or Lowes. Excel's reasoning is proof and there deal with HD and Lowes was of there own admission. There the ones that felt they would have more exposure for the mower by displaying and selling it in Home depot and lowes than in the dealerships. Lets face facts Cub Cadet, Toro, Ariens, John Deere, Husqvarna, Honda, Hustler, and lets not forget Echo and all the hand held equipment and the list goes on for ever cheap mower made and it's all based on increasing sales. The sell ten times more residential equipment than you as a dealership will.