The reason why Filipinos love Poinsettias is that it reminds us of Christmas. We celebrate the Christmas spirit here in the "ber" months, meaning September to December up to Easter Sunday on the first week of January. This is when most family reunions happen, lots of Christmas parties (school, office, neighborhood, clubs, etc.).
Besides, the gardens simply look good with red leaves blooming.
There's another tree where I live that changes colors seasonally. While poinsettias turn red in December, this one turns orange during summer, which is another good season for all, especially the students. We call this the Firetree.
Catch a glimpse of it here ...
The picture was taken from the campus of the University of the Philippines. This campus is a legacy of the Americans to our country.
P.S. Minkyung is absolutely correct about Koreans in Baguio City. There's a lot of them there.