Strange name for a Snapper/ Briggs part?

[edwardh1]

My 15 year old walk behind 21 in snapper/Briggs blade clutch cable (the dead man switch- you let go of the bail on the handle and the engine stops) broke. the replacement part is called "Control Zone". Seems "Blade clutch cable would be better- stupid." . Who picked "control zone"?

 

[ILENGINE]

All brands have weird names for parts. The rope pulley on a Stihl is called a rope rotor. Getting ready to install drive barrels on a CC 2140.