Does your engine have that sort of choke on it? If it does, move that choke lever back as far as it will go, it will stay there until you pull back on the blade activation lever, so take hold of the starter handle and pull it back until you feel resistance, then pull the blade activation lever and pull the starter rope as soon as you do. Your owner's manual should describe the process to you better than I did, but that's how I do it on a mower I have with that choke. The key is to be ready to pull the rope before you set the choke in motion.