Yes, if a full 12 volts goes to the coil, it will destroy it almost instantly, if you are getting partial voltage bleeding into it, it can take some time before it destroys it.
So before trying another good coil, take dc voltage readings at the kill wire, with the keyswitch turned to every position, jiggled, jiggling wiring, etc.
Also look for frayed, pinched, or molten wires, especially near the exhaust and steering, but everywhere/anywhere.
But basically, with the kill wire disconnected, and a good plug on the plugwire, side of which is grounded against the block, when the engine is cranked, you should
have spark, if you don't the coil is bad. You may have killed your new coil as well, so you want to find out where the voltage is coming from.