Remove the air filter or whatever else is in the way and look at the choke plate as you move the choke lever. The choke plate should close completely. Most engines provide for an adjustable cable. Sometimes the choke looks like it is closing all the way when it actually is still slightly open. Check your engine manual first, but the usual procedure is to move the choke lever to the applied position and hold it there while loosening the cable housing pinch bolt and pulling the housing so the choke closes all the way. I hope that makes sense and if not, ask more questions. This is just a starting point and you may have to dig deeper.